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Garmin's Fenix 8 Pro: A Satellite-Connected Smartwatch Beats Apple to the Punch

2025-09-04
Garmin's Fenix 8 Pro: A Satellite-Connected Smartwatch Beats Apple to the Punch

Just days before Apple's anticipated unveiling of the satellite-capable Apple Watch Ultra, Garmin launched its own satellite-connected smartwatch, the Fenix 8 Pro. Featuring Garmin's inReach technology, the Fenix 8 Pro enables satellite-based location check-ins and text messaging, and also boasts cellular connectivity for calls, voice messages, LiveTrack, and weather forecasts. An SOS emergency feature, a high-brightness microLED display, durable construction, and comprehensive health tracking round out the features. Available in 47mm and 51mm sizes with AMOLED and microLED display options, the Fenix 8 Pro, priced from $1200 and $2000 respectively, launches September 8th, directly challenging Apple's upcoming Apple Watch Ultra 3. Note that Garmin's satellite services come with a subscription fee, unlike Apple's rumored offering.

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(www.macrumors.com)
Hardware

YC Backs Epic in Apple App Store Fee Fight

2025-08-25
YC Backs Epic in Apple App Store Fee Fight

Y Combinator filed an amicus brief supporting Epic Games' lawsuit against Apple, arguing that Apple's App Store fees (up to 30%) and anti-steering restrictions stifle startup growth. YC contends Apple's policies create insurmountable barriers to entry, hindering competition and innovation. They urge the court to uphold a previous ruling forcing Apple to allow developers to freely link to off-App Store purchase options without extra fees. This ruling has already spurred renewed investor interest in previously unviable app-based business models.

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(www.macrumors.com)
Startup

Apple Sues YouTuber for Leaking iOS 26 Secrets

2025-07-18
Apple Sues YouTuber for Leaking iOS 26 Secrets

Apple is suing YouTuber Jon Prosser for allegedly leaking confidential information about iOS 26. Apple claims Prosser and Michael Ramacciotti conspired to access a development iPhone belonging to Apple employee Ethan Lipnik, obtaining iOS 26 trade secrets and creating videos. Lipnik was fired for violating company policy. Apple is seeking an injunction to prevent further disclosures and damages. Prosser denies the conspiracy, claiming unawareness of the situation.

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(www.macrumors.com)
Tech Leak

Meta's AI Talent Raid on Apple Continues: Apple's Foundation Models Team in Turmoil

2025-07-18
Meta's AI Talent Raid on Apple Continues: Apple's Foundation Models Team in Turmoil

Meta has poached two more key artificial intelligence executives from Apple, following the earlier high-profile recruitment of a top AI leader with a massive compensation package. The latest hires come from Apple's foundational models team, responsible for features like email summaries and Priority Notifications. This latest talent drain suggests significant internal challenges within Apple's AI division, potentially leading to a shift towards using external models from companies like OpenAI to power Siri and other features.

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(www.macrumors.com)
AI

Apple Declares 2013 'Trash Can' Mac Pro Vintage

2025-07-12
Apple Declares 2013 'Trash Can' Mac Pro Vintage

Apple updated its list of vintage and obsolete products, adding several Macs, iPads, and accessories. The infamous 2013 'Trash Can' Mac Pro, after a 12-year run, finally joins the vintage list. Its unconventional cylindrical design and limited upgradability ultimately failed to meet professional user needs, serving as a notable example of Apple's design missteps. Several other products were also added to the vintage or obsolete lists, signaling the end of repair services for these devices.

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(www.macrumors.com)
Hardware

iOS 26's Savior: iPhone Recovery Without a Mac or PC

2025-06-23
iOS 26's Savior: iPhone Recovery Without a Mac or PC

iOS 26 introduces a new Recovery Assistant feature that allows you to restore your iPhone without needing a Mac or PC. This feature, automatically triggered when the iPhone encounters a startup issue, puts the device into Recovery mode and attempts to resolve the problem. It also allows for recovery via another Apple device (like an iPad), downloading and installing a newer iOS version to revive a malfunctioning iPhone. This expands upon a recovery feature first introduced on iPhone 16 models last year, offering a more convenient repair solution.

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(www.macrumors.com)
Development Recovery Assistant iPhone Repair

Apple Pulls Controversial 'Convince Your Parents' Mac Ad

2025-06-23
Apple Pulls Controversial 'Convince Your Parents' Mac Ad

Apple quietly removed its YouTube ad, "The Parent Presentation," designed to help college students convince their parents to buy them a Mac. The ad, a customizable slideshow downloadable in PowerPoint, Keynote, and Google Slides, was briefly promoted on Apple's website and YouTube. Its sudden removal, however, follows some negative online feedback describing the ad as cringeworthy or off-putting. The reason for its removal remains unclear.

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(www.macrumors.com)
Tech Apple marketing ad removal

Apple Adds Energy Efficiency Labels to iPhones and iPads in EU

2025-06-21
Apple Adds Energy Efficiency Labels to iPhones and iPads in EU

To comply with a new regulation, Apple has added energy efficiency labels to its iPhone and iPad pages in EU countries, also including printed versions. The labels grade energy efficiency from A to G, but Apple, citing ambiguous testing methods, conservatively downgraded iPhone scores from A to B. Labels also detail battery life, repairability, durability, and more. Find details on Apple's website or the European Commission's database.

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(www.macrumors.com)
Tech EU Regulation

Apple's iPhone Sales Surge 15% in April-May, Reclaiming China's Top Spot

2025-06-19
Apple's iPhone Sales Surge 15% in April-May, Reclaiming China's Top Spot

Apple's iPhone sales jumped 15% year-over-year in April and May, marking its strongest two-month performance since the pandemic, according to Counterpoint Research. Growth was fueled by the US and China, with both markets returning to positive year-over-year growth after a three-year slump. Apple notably regained the top spot in China's smartphone market in May, reversing recent market share losses. Strong demand in Japan was also reported, driven by the more affordable iPhone 16e. Analysts suggest that AI's influence on smartphone purchases remains limited, giving Apple time to integrate its AI capabilities further.

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(www.macrumors.com)
Tech iPhone sales China market

Apple Notes Rumored to Get Markdown Support in iOS 26

2025-06-04
Apple Notes Rumored to Get Markdown Support in iOS 26

Apple's Notes app is reportedly getting Markdown support in iOS 26 and macOS 26, according to 9to5Mac. This would let users format text with simple syntax, ditching the app's current rich text controls. It's a big upgrade for keyboard-centric users, letting them type **bold** or # Header directly instead of tapping buttons. This puts Apple Notes on par with Obsidian, Notion, and Bear. Developers and writers already using Markdown on GitHub or Reddit will appreciate the streamlined workflow. If true, the feature will likely be unveiled at next week's WWDC alongside other iOS 26 improvements like automatic translation and polls in Messages, and a visual redesign.

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(www.macrumors.com)
Development

Google's Android XR Smart Glasses: A Challenger to Apple and Meta

2025-05-25
Google's Android XR Smart Glasses: A Challenger to Apple and Meta

Google unveiled its Android XR smart glasses at I/O, featuring lightweight design, deep Gemini AI integration, and an optional in-lens display for information like turn-by-turn directions. Equipped with cameras, microphones, and speakers, they connect to smartphones for app access. Gemini AI uses the glasses' cameras to understand surroundings, providing translations and real-time information. Google plans collaborations with Warby Parker and Gentle Monster for stylish designs. This launch is seen as a challenge to Apple's upcoming smart glasses and Meta's Ray-Bans, intensifying the AR/VR market competition.

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(www.macrumors.com)
Tech

Fortnite Offline Worldwide: Epic Games vs. Apple Round Two

2025-05-16
Fortnite Offline Worldwide: Epic Games vs. Apple Round Two

Epic Games' attempt to bring Fortnite back to iOS devices has been blocked by Apple, making the popular battle royale game unavailable worldwide on iPhones and iPads. This stems from a 2020 legal battle sparked by Epic Games violating App Store rules. Despite submitting through a subsidiary account, Apple remains unyielding. Epic CEO Tim Sweeney expressed frustration, citing Apple's lack of response and questioning the review process's speed. The ongoing legal battle highlights the ongoing disagreement over in-app payments and commissions.

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(www.macrumors.com)
Game

Apple's China Market Collapse: Nearly 50% Year-over-Year Drop

2025-05-14
Apple's China Market Collapse: Nearly 50% Year-over-Year Drop

Apple's iPhone shipments in China plummeted nearly 50% year-over-year in March 2025, reaching a mere 1.89 million units. Domestic brands now control 92% of the market, leaving Apple with around 8% and fifth place. Huawei's resurgence, fueled by its own chips and HarmonyOS Next, has led the charge. A Chinese government subsidy program, offering a 15% refund on electronics under 6,000 yuan ($820), also hurts Apple, as the iPhone 16 starts just above that threshold. To combat the decline, Apple is reportedly cutting prices on some iPhone 16 Pro models ahead of the "618" shopping festival. Apple CEO Tim Cook acknowledged the revenue drop from Greater China, while analysts point to Apple's slower adoption of generative AI as another factor.

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(www.macrumors.com)
Tech

Apple Declares 2018 Mac mini and iPhone 6s as Vintage

2025-04-15
Apple Declares 2018 Mac mini and iPhone 6s as Vintage

Apple updated its vintage product list, adding the 2018 Mac mini and iPhone 6s. This means these devices will receive more limited service and repairs. The iPhone 6s, initially launched in 2015, remained a budget option until 2018. The 2018 Mac mini was the last Intel-based Mac mini before Apple's transition to Apple silicon. A product is considered "vintage" five years after its last sale date and "obsolete" after seven years, at which point Apple ceases parts and repair provision.

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(www.macrumors.com)
Hardware Vintage Products

Trump's Tariff Pause Sends Apple Stock Soaring

2025-04-10
Trump's Tariff Pause Sends Apple Stock Soaring

Following a pause on some hefty tariffs, Apple may benefit from President Trump's recent announcement. Trump hinted at future flexibility and the possibility of exempting some US companies. While Apple CEO Tim Cook's lobbying efforts for tariff exemptions were unsuccessful this time, Apple's stock price rebounded sharply after the news, nearing $200 per share. The pause excludes goods from China, where tariffs remain at 125%. Trump's stated goal of bringing manufacturing back to the US clashes with reality, as Apple's complex supply chain is unlikely to fully relocate.

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(www.macrumors.com)
Tech

AirPods Max USB-C Gets Lossless Audio, But Is Apple Overhyping It?

2025-03-26
AirPods Max USB-C Gets Lossless Audio, But Is Apple Overhyping It?

Apple announced that AirPods Max (USB-C) will gain support for lossless audio and ultra-low latency audio via a firmware update next month, alongside iOS 18.4, iPadOS 18.4, and macOS 15.4. However, Apple's own support documents claim that AAC audio is already virtually indistinguishable from original studio recordings, contradicting marketing chief Greg Joswiak's claim of an "ultimate" audio upgrade. While the improvement from lossless audio alone is minimal, the combination with ultra-low latency will make AirPods Max the only headphones allowing musicians to create and mix in Personalized Spatial Audio with head tracking.

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(www.macrumors.com)
Hardware Lossless Audio Ultra-Low Latency Audio

Generative AI Runs on a 20-Year-Old PowerBook G4?!

2025-03-25
Generative AI Runs on a 20-Year-Old PowerBook G4?!

A software engineer successfully ran Meta's Llama 2 large language model on a 2005 PowerBook G4. This vintage laptop, equipped with only a 1.5GHz PowerPC G4 processor and 1GB of RAM, achieved AI inference by porting the open-source llama2.c project and leveraging AltiVec vector extensions. It's a testament to ingenuity and the boundless possibilities of technology.

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(www.macrumors.com)
Tech

Plex Raises Prices After a Decade, Introduces Paid Remote Streaming

2025-03-20
Plex Raises Prices After a Decade, Introduces Paid Remote Streaming

Streaming platform Plex announced its first price increase in a decade for its Plex Pass subscription service, effective April 29th. Monthly subscriptions will jump from $4.99 to $6.99, annual subscriptions from $39.99 to $69.99, and lifetime subscriptions from $120 to $249.99. Concurrently, remote playback of personal media is becoming a paid feature. Users can access remote streaming via a Plex Pass or a new Remote Watch Pass ($1.99/month or $19.99/year). Plex cites rising costs and the need for continued development as reasons for the changes.

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(www.macrumors.com)
Tech Price Increase

Apple Considered Portless iPhone 17 Air: A Glimpse into the Future?

2025-03-17
Apple Considered Portless iPhone 17 Air: A Glimpse into the Future?

Bloomberg's Mark Gurman reports that Apple considered releasing the iPhone 17 Air without a USB-C charging port. While ultimately scrapped, the idea remains on the table for future models. The iPhone 17 Air will "foreshadow a move to slimmer models without charging ports." Apple executives see this as a potential sea change; if successful, they intend to pursue portless iPhones more broadly. This represents a significant design shift, potentially ushering in a new era of portless smartphones.

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(www.macrumors.com)
Tech Portless iPhone

A Decade Later: Reflecting on Apple's Controversial 12-inch Retina MacBook

2025-03-13
A Decade Later: Reflecting on Apple's Controversial 12-inch Retina MacBook

A decade ago, Apple launched the infamous 12-inch Retina MacBook, a revolutionary yet controversial device. Its minimalist design, featuring a single USB-C port and butterfly keyboard, made it a talking point. While criticized for performance and battery life, it pioneered features like USB-C, the butterfly keyboard, and a haptic trackpad, shaping the future of Mac design. Discontinued in 2019, its design legacy lives on in the current MacBook Air.

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(www.macrumors.com)
Hardware

Apple Pulls iPhone 16 Ad Featuring Delayed Siri Features

2025-03-10
Apple Pulls iPhone 16 Ad Featuring Delayed Siri Features

Apple has pulled an iPhone 16 ad showcasing a "more personal Siri" after admitting to delaying some key Siri features slated for iOS 18. The ad, starring Isabella Ramsey, demonstrated Siri's ability to recall meeting details. Apple now says the rollout of these personalized Siri features will extend into next year, with concerns internally that fixes might require more powerful hardware, forcing either feature reduction or slower performance on current devices. Some within Apple's AI division even suggest the features could be scrapped and rebuilt.

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(www.macrumors.com)
Tech

Qualcomm's X85 Modem: A 'Huge Delta' in Performance vs. Apple?

2025-03-08
Qualcomm's X85 Modem: A 'Huge Delta' in Performance vs. Apple?

Qualcomm unveiled its X85 5G modem at MWC2025, boasting AI-powered features that it claims will create a "huge delta" in performance between high-end Android and Apple devices. The X85 supports mmWave 5G, offering peak download speeds of up to 12.5Gbps and upload speeds of 3.7Gbps. Its AI Data Traffic Engine promises reduced latency and improved efficiency. However, Apple's new C1 modem, while lacking mmWave support, is touted as the most power-efficient iPhone modem ever, a claim backed by third-party testing. This modem battle will continue until Qualcomm's agreement with Apple expires in 2026.

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(www.macrumors.com)
Tech 5G Modem

ChatGPT Becomes Default Safari Search Engine via New Extension

2025-02-25
ChatGPT Becomes Default Safari Search Engine via New Extension

OpenAI updated its ChatGPT app with a new Safari extension, enabling users to set ChatGPT Search as their default search engine in Safari. After updating the app, users can enable the extension in Safari settings. All searches typed into the Safari search bar will then be directed to ChatGPT Search instead of Google or their current default. While there's no option to directly set ChatGPT as a preferred search engine, the extension offers a workaround.

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(www.macrumors.com)
Tech Safari Extension Default Search Engine

Apple Pulls Advanced iCloud Data Protection from UK After Government Backdoor Demand

2025-02-21
Apple Pulls Advanced iCloud Data Protection from UK After Government Backdoor Demand

Apple has withdrawn its Advanced Data Protection (ADP) iCloud feature from the UK following a government mandate for backdoor access to encrypted user data. The UK government, via a technical capability notice under the Investigatory Powers Act, demanded unrestricted access to encrypted iCloud content globally. Apple, prioritizing user security over compliance, chose to remove ADP rather than create a backdoor, citing the risk of malicious actors exploiting such access. While this affects iCloud data backups, other Apple services like iMessage and FaceTime remain end-to-end encrypted. The decision highlights the ongoing tension between government surveillance and user privacy in the digital age.

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(www.macrumors.com)
Tech

Apple Maps Could Soon Show Search Ads

2025-02-16
Apple Maps Could Soon Show Search Ads

Apple is reportedly exploring the possibility of adding search ads to its Apple Maps app, according to Bloomberg's Mark Gurman. While Apple considered this previously, it's now revisiting the idea. No engineering work has begun yet, so any implementation is still some time away. These ads wouldn't be banner ads, but rather paid search results. For example, a fast food chain could pay for top placement when users search for "burgers." This model is already used by Google Maps, Waze, and Yelp. Adding ads to Apple Maps would further boost Apple's services revenue.

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(www.macrumors.com)
Tech Apple Maps Search Ads Apple Services Revenue

Apple Returns to Advertising on X

2025-02-13
Apple Returns to Advertising on X

Apple has resumed advertising on X this month, marking its return after a hiatus of over a year. The company had paused ads in November 2023 following controversial statements by owner Elon Musk. Ads promoting Safari's privacy features and the Apple TV+ show *Severance* have been spotted. This follows a report last month suggesting Apple's return, a decision mirrored by other major brands who paused and then cautiously resumed advertising on the platform after Musk's acquisition and subsequent changes to content moderation.

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(www.macrumors.com)
Tech Advertising

First Native Porn App for iPhone Launches in EU Thanks to DMA

2025-02-11
First Native Porn App for iPhone Launches in EU Thanks to DMA

The EU's Digital Markets Act (DMA) allows developers to distribute iOS apps through alternative app stores. This has led to the launch of "Hot Tub," the first native pornography app for iPhone, available in the EU via AltStore PAL. While Apple scans for malware, alternative stores have fewer content restrictions than the App Store, resulting in a less controlled environment. Hot Tub offers private and secure adult content browsing without ads or tracking. However, this also raises concerns about increased exposure to objectionable content, sparking debate around content moderation and user protection.

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(www.macrumors.com)
Tech alternative app stores pornography app

UK Secretly Demands Apple iCloud Backdoor Access

2025-02-07
UK Secretly Demands Apple iCloud Backdoor Access

The UK government secretly demanded Apple provide backdoor access to all encrypted user data on iCloud, according to The Washington Post. This unprecedented demand, delivered via a technical capability notice, requires Apple to bypass its own encryption, granting UK security officials unfettered access globally. Apple may choose to cease offering encrypted iCloud storage in the UK rather than comply, a move consistent with CEO Tim Cook's long-held stance against backdoors. The revelation highlights the ongoing tension between government surveillance and user privacy.

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(www.macrumors.com)
Tech UK government

Disney+ Loses Subscribers After Price Hike

2025-02-06
Disney+ Loses Subscribers After Price Hike

Disney's Q1 2025 earnings report revealed a loss of 700,000 Disney+ subscribers globally in recent months, attributed to price increases implemented in the fall. The ad-supported version rose from $7.99 to $9.99, while the ad-free tier jumped from $13.99 to $15.99. Simultaneously, Disney's crackdown on password sharing, introducing a paid sharing plan in select regions, likely contributed to the decline. Despite the loss, CEO Bob Iger stated the churn was less severe than anticipated. Conversely, Hulu gained 1.6 million subscribers, reaching 53.6 million. Disney's overall revenue saw a 4.8% increase, largely driven by the box office success of Moana 2, exceeding $1 billion in revenue.

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(www.macrumors.com)
Tech subscriber loss
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