The End of Hand-Coding? A Developer's Perspective from Amazon to a Startup

2025-09-09

After leaving Amazon's AI coding assistant team, the author joined Icon, witnessing firsthand the AI revolution in software development. Amazon's slow processes and KPI-driven decisions hampered efficiency, unlike Icon's AI-powered approach where developers focus on design and user needs, automating much of the coding. The author predicts that pure coding skills will be less crucial, while user understanding, product strategy, and marketing will become paramount. Developers need to adapt, enhancing their skills in these areas to remain competitive in the age of AI.

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Development